From experienced journalists to newbies like me, those seeking constructive criticism walked into the Balmoral Room for critiques of their TV resume tapes.
The 30-minute session with Al Tompkins, broadcast and online group leader for at Poynter Institute, helped those interested in working in front of the camera.
Here are some of Tompkins’ tips:
THE PICTURES
– The camera hates white. Avoid colors that fade you. Stick to ones that make you pop out in a frame.
– Don’t dress down. Always look professional. “I know how funny it is to hear me give fashion advice,” Tompkins laughed.
– Use stand-ups as transitions, not just at the front and end of a story.
THE SOUNDS
– Don’t worry about your voice changing over time. That’s normal.
– Use short, declarative sentences of 12 to 14 words. This will give you more control over your voice.
– Use subjective sound (sound bites) to express thoughts, opinions, feelings, emotions and observations. Use objective copy (everything you say) to communicate facts.
THE WORDS
– Put power at the end of the sentence. When you don’t do this, the last word tends to get cut out.
– Avoid the passive voice. “The reason to use active voice is not stylistic, it’s journalistic,” Tompkins said. “Passive verbs are escape valves for the truth. The active voice locks down the truth.”
– Don’t use the word “it.”
– Don’t tell viewers what they can already see. Words should explain the pictures. “Tell me what I don’t know about what I can see,” Tompkins said. “This way, the image is essential, not optional.”
– Lidia Romero